Star Sports has on boarded seven sponsors so far for IPL 2024.
The roster of sponsors comprises Dream11, Asian Paints, Vimal, Charged by Thums Up, Joy, Dettol, and Amul.
According to reliable sources, Star Sports is on track to finalise agreements with two additional sponsors within the current week.
Last year, the broadcaster had roped in 13 sponsors.
A few sponsor names are common between this and last year. For example, Dream11, Asian Paints, Charged by Thums Up were sponsors last year as well.
The other sponsors from last year are Airtel, Cadbury Dairy Milk, Mountain Dew, Parle Biscuits, Kamala Pasand, RuPay, Britannia, Tata Neu, Jindal Panther and LIC.
Offerings ranging from customised feeds and flexible packages to influencer marketing, AI-supported Brand Studio, branded content and Startup Power Play, Disney Star is upbeat about the rise in reach and revenue from IPL 2024.
Defending champions Chennai Super Kings will take on Royal Challengers Bangalore in the 2024 IPL season-opener in Chennai on March 22. BCCI has unveiled the dates for only the first 17 days of the popular T20 league. The roster for the remaining matches will be announced once the dates for the upcoming general elections are announced early next month.
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