Yatra Online, a corporate travel services provider, have launched their latest ad campaign #BindaasBookKar. Through the campaign, Yatra aims to encourage consumers to book their travel plans without hesitation and worry with attractive week-long offers.
Yatra’s latest campaign has been conceptualised as a series of short ad films released on digital platforms.
The first ad aims to highlight Yatra’s wide range of offers on flights, hotels, holiday packages and buses.
The second ad film showcases a young couple brainstorming their next adventure and talks about the Pay Later feature.
In the third ad, the wife expresses her desire to visit her mother on a whim, and it talks about Yatra's No Cost EMI feature.
Dhruv Shringi, CEO and Whole-Time Director, Yatra Online, commented, “We at Yatra.com believe in empowering travellers to embrace the spirit of exploration with confidence. The objective of this campaign is to encourage consumers to go ahead and book their travels without holding back. At the same time, presenting Yatra as a one-stop travel solution provider in crafting seamless and exhilarating travel experiences. #BindaasBookKar is an invitation to every traveller to let go, embrace the unknown, and make memories that resonate with the beat of their adventurous hearts.”
Gaurav Arora, Co - Founder, Social Panga, commented, “Being the creative partner, we first strategically picked insights and moments that lead to instant bookings and travel plans. Our objective was to establish how these impromptu booking doesn't have to cause any worry, rather assure the consumers that they can book seamlessly on Yatra! Through witty storytelling we introduced our key offers establishing that one can book 'bindaas' anytime without thinking about the cost and tied it back to the brand proposition of 'Bindaas Book Kar'.”
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