Versuni, a brand of homecare products, aims to encourage a shift from store-bought gestures to heartfelt homemade moments with its latest campaign - #MakeNotBuy.
The campaign revolves around the notion that you buy something for those you like, but you cook for the one you love. The campaign aims to urge people to not only savour the taste of love but also to venture into the world of diverse dishes that can be prepared with their range of Philips Airfryers.
The campaign debuts with a digital film that unfolds the narrative of a culinary love affair. The story is woven through various digital and social platforms.
Versuni has partnered with Terribly Tiny Tales, a social media community of storytellers, encouraging people to share the delightful dishes they will be preparing for their loved ones this Valentine's Day.
Pooja Baid, Chief Marketing Officer at Versuni India, shared her excitement and said, "At Versuni, we believe in the power of love and its seamless connection with the culinary world. The #MakeNotBuy campaign is not just about flavours; it's a celebration of the heartfelt moments we create through the joy of cooking. The overwhelming response to our #TasteOfLove campaign last year was truly heartening. This year, we are bringing it back with even more passion and creativity. Our goal is to reach a wider audience, spreading the message that a thoughtful, homemade gesture can create lasting memories. With Versuni's exceptional range of domestic appliances, we empower consumers to make this Valentine's Day and the entire month of love extraordinary.``
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