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Swiggy spices up butter chicken debate with witty hoardings

Placed at a key location in Delhi, at Sunder Nagar, Mathura Road, the hoarding displays, “No matter who gets the right to own it, you own the right to order it,” inviting people to make the most of the situation by ordering the dish via Swiggy

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BestMediaInfo Bureau
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Swiggy spices up butter chicken debate with witty hoardings

Recently, two Delhi-based restaurant chains, Moti Mahal and Daryaganj, have been fighting for the ownership of the iconic butter chicken at The Delhi High Court. Amidst the ongoing dispute, Swiggy, the food delivery app, decided to make the situation a bit funnier by putting up funny signs around the city and reminding the public that whichever restaurant wins, butter chicken will always belong to the people.

Placed at a key location in Delhi, at Sunder Nagar, Mathura Road, the hoarding displays, “No matter who gets the right to own it, you own the right to order it,” inviting people to make the most of the situation by ordering the dish via Swiggy.  

The advertisement found its way to many Instagram stories, where it was applauded for its creativity and relevance. One user wrote, “Some people have soulmates, I have butter chicken. Meeting my soulmate from Swiggy in a few moments now.”

Another user mentioned, “Here’s the butter chicken legal battle and there is Swiggy building cravings.”

The dispute began when Moti Mahal, who had long claimed to be the inventor of butter chicken and dal makhani, challenged Daryaganj’s claims that it was their forefather, Kundan Lal Jaggi, who invented the dishes. The latter’s website still shows it to be the inventor of butter chicken even as the matter waits for adjudication. 

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Swiggy OOH butter chicken debate witty hoardings Moti Mahal Daryaganj
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