Myntra's 'Sneaker for Every Scene' urges to change the game

Myntra has unveiled a new campaign ‘Sneaker for Every Scene’ shining a spotlight on the sneakers offering curated by the Myntra Sneaker Club (MSC) store on the platform.

The Myntra Sneaker Club aims to offer a curated array of selections and lines from global sneaker brands. This includes lines such as Nike Pandas, Air Jordans, Air Force, Dunks, etc from brands such as Nike, Adidas, Asics, New Balance and more.

‘Sneaker for Every Scene’ campaign includes a film based in three different settings, highlighting sneakers as essentials for every scene and giving individuals a sense of confidence to overcome any situation.

The Myntra Sneaker Club will also see the debut of an AR filter on Snapchat to explore and try-on the catalogue of sneakers available on Myntra and purchase them.

Speaking on the launch of the campaign, Abhishek Gour - Director, Marketing, Myntra, said, “We have been witnessing an unprecedented surge in demand for sneakers, reflective of a nation embracing global sneaker trends like never before. Yet, while the appetite for sneakers grows exponentially, access to coveted legacy lines remains a challenge for enthusiasts, at large. With the unparalleled selection of premium sneakers at the Myntra Sneaker Club, Myntra has been bridging the gap to meet the evolving tastes of the discerning sneakerheads. The campaign celebrates the sneaker culture while reaffirming our commitment to delivering the pinnacle of sneaker trends.”

Credits:

Agency - The Voice Authority (TVA Group)

Director - Nikunj Singh

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