Licious reminds about fursat, farmaishein and family in “Have a Licious Sunday” campaign

Licious, a meat and seafood delivery portal, in partnership with Sideways Consulting, has unveiled its campaign, 'Have a Licious Sunday.' This campaign aims to be a reminder to families about the joy and leisure that Sundays bring, encouraging them to savour these moments around the dining table with delicious food.

Santosh Hegde, VP, Brand of Licious, commented, “Great food with great company is what Licious is all about. And we are humbled to be a part of every special occasion & celebration with our consumers, since great food is inherent to every celebration. However, in the wait for these ‘special occasions’ we miss out on the 52 such occasions that are available to us once every week - the coveted Sundays! We all know how important a role ‘Sundays’ play when it comes to culminating the week with a spread of the choicest meat delicacies, devoured with the entire family. After all, why wait for a special occasion when a hearty lunch with near and dear ones on a Sunday is as special as it can get. This campaign is a reminder to not let Sundays slip by, and the film shows you just how it is done. So, wait no more, get your folks together and fursat, farmaishein and family ke saath Sunday Manaiye!”

Echoing this sentiment, Abhijit Avasthi, Co-founder of Sideways, added, "There’s something magical about leisurely Sundays - they bring a sense of comfort and togetherness. With 'Have a Licious Sunday,' we aim to capture these moments, infusing them with the flavour of Licious.”

'Have a Licious Sunday' shows a day when time seems to slow down, and the aroma of chicken curry or mutton biryani travels through the house. The film ends on a reminder that there is just that one day in the week when fursat, farmaishein and family come together, and it calls for a special celebration with Licious. And the Licious App or website is all you need.

">Mamaji | Licious x Sideways

Licious Team:

Abhay Hanjura, Co-founder

Vivek Gupta, Co-founder

Santosh Hegde, VP - Brand

Divya Sud, Associate Director - Marketing

Shreyas M, Director - Brand & Consumer Strategy

Chandni Kukreja, Brand Manager - Marketing

Sideways Team:

Leadership Team: Abhijit Avasthi, Sonali Sehgal

Creative: Sameer Sojwal, Nilay Moonje, Misht Srivastava, Viraj Nandivadekar, Ajay Narsimhan,

Shashank Mestry

Account Management: Vanita D’Mello , Farzaad Dastoor

Strategy: Siddharth Mohanty, Amatulla Mukadam, Manasvini Bhatia

Production House: Chrome Pictures

Director: Amit Sharma

Producer: Abhishek Notani

DoP : Rajesh Nare

Food Stylist: Saba Gaziyani

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