HT City turns 25, launches thematic content and events

HT City that covers entertainment, fashion, food, wellness, and travel  content, is all set for a celebration marking 25 years since its inception in 1999.

For 25 days ahead of the reveal on January 28, 2024, HT City leveraged actors  and lifestyle influencers to drop teaser videos with hints on the 25-year celebration to pique interest among their followers.

HT City print editions will carry out curated content around 8 themes, spread  across 8 weeks, including topics such as food, fashion, entertainment,  beauty/skincare, health wellness, travel, shopping and Delhi. Each of these 8 weeks will  culminate into thematic events at the end of the week, and the celebration will finish with a finale.

Brands across the spectrum have an opportunity to weave their narratives across these events, in print, social media, and digital media, as per the company statement.

Further, to reward loyal readers, HT City will carry out thematic contests every week and  choose 25 winners who will be invited to attend an in-person gala evening with  celebrities and influencers, at the end of these 8 weeks.

Reflecting on this milestone, Sonal Kalra, Chief Managing Editor (Entertainment &  Lifestyle) at Hindustan Times, said, "Can't believe we are 25! With a young, dynamic  audience and being aligned with ever-changing trends, HT City has stayed right on top  when it comes to producing world-class entertainment and lifestyle content. We are proud  of having led the game for the past twenty-five years and thanks to the unstinted support of  millions of our followers, will continue to do so for the next twenty-five, and more.”

Samudra Bhattacharya, CEO, Print Business Unit at Hindustan Times, said, "I am delighted to reflect on the enduring success of  HT City, which has seamlessly woven itself into the pulse of urban India for a remarkable  25 years across print and digital demonstrating its strong presence as a brand that  transcends beyond platforms."

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