Curativity appoints Aarti Srinivasan as Head of Creative and Neha M Dhanani as Head of Business

The new-age marketing services agency, Curativity Brand Partners, has announced the appointments of Aarti Srinivasan as  Head of Creative and Neha M Dhanani as Head of Business. The duo will be driving integrated brand solutions for brands.

Srinivasan has a career spanning 17 years at BBH, Lowe Lintas, Ogilvy, and BBDO, where  she has worked on campaigns for brands such as Surf Excel, Cadbury  Dairy Milk, Ariel, Upstox, Mahindra Racing, Caratlane, Uber to name a  few.

Expressing her excitement about the new role, Srinivasan stated,  "This is the most interesting journey in my career. Curativity gives me  the unique opportunity to learn and create closely with an absolutely  diverse and unlimited pool of independent talent within the  community. In today's fragmented media landscape and hyper competitive marketplace, it’s essential for brands to stand out. And I’m  confident that with the right mix of curated creativity, we’ll exceed the  expectations of our ambitious clients and create a distinctive and  ownable voice for our brands''

As the newly appointed Head of Business, Dhanani has a 15-year career in creative agencies, media planning, and branded content creation. Her  professional journey has included roles at organizations such  as Lowe Lintas, Ogilvy, Contract, PHD Media, and Conde’Nast  Publications with clients such as Unilever, Audi, Samsung, L’Oreal, Dubai  Tourism, Pernod Ricard, Reliance Retail to name a few.

Upon her appointment, Dhanani shared, "This marks the beginning of an  exhilarating chapter for me. I am thrilled to be part of a company that  values innovation and collaboration and a strategic approach.  Curativity's unique model, which brings together curated independent  talent, aligns with my belief in designing integrated solutions for brands  by bringing together the best minds around a problem. Eager to work  closely with our partners and contribute to their success by designing  tailor-made solutions that meet their unique needs."

Virat Tandon, Co-founder and CEO of Curativity, expressed enthusiasm  about the strategic appointments and stated, "Aarti's creative brilliance  and Neha's dynamic experience make them invaluable additions to our  leadership team. In them we have found the leaders who are both  capable and hungry to build a future facing marketing services agency.  With so many brands vying for the consumers’ attention across multiple  media, the traditional methods of brand building are not working. What  brands need is an “Ownable Distinctiveness” that can be delivered  through various touch points. We are confident that with our model of  access to the best of the independent talent, Aarti and Neha will foster  a new culture of collaboration in the service of delivering to the promise  of distinctive brand work that’s ownable."

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