54% choose YouTube as primary source for info on Ram Temple inauguration: iCubesWire survey

iCubesWire, an Ad Tech Platform, unveiled a survey on the public's engagement with the Ram Temple inauguration via social media.

The survey illustrates the influence of social media platforms like YouTube in disseminating cultural and historical content as 54% of the surveyed respondents selected YouTube as their primary source of information on Ram Temple inauguration, followed by Instagram at 23% and Facebook at 11%.

Sahil Chopra, CEO and Founder of iCubesWire, said, "Digital platforms, especially YouTube, have emerged as the new epicenters for cultural storytelling, significantly enhancing the public's connection with events of historical importance like the Ram Temple inauguration.”

"This survey underscores the pivotal role of digital platforms in not just disseminating information but in crafting engaging narratives that resonate with the public, thereby enriching their cultural and historical awareness," he added.

iCubesWire's survey indicated the growing synergy between digital media and cultural engagement, offering insights for marketers, content creators, and cultural institutions aiming to leverage digital platforms for broader engagement.

iCubesWire conducted a survey among 1,000 respondents in January 2024.

According to the brand’s release, these were the results of the survey:

• YouTube was identified by 54% of respondents as their main source for information on the Ram Temple inauguration.
• 61% felt YouTube offered the most comprehensive coverage of the event.
• The portrayal of the event on social media was viewed as respectful and informative by 44% of participants.
• Around 49% of respondents believed social media somewhat enhanced their understanding of the event's cultural and historical significance.
• News articles were the preferred type of content for 41% of the survey participants.
• Social media influenced 51% of respondents to have an increased interest in visiting the Ram Temple.
• The overall impact of social media on public perception was considered highly positive by 51% of those surveyed.

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