YCOM has launched its new brand campaign #ApniSuno for Indian users. The campaign, featuring actor Vijay Varma, marks the introduction of YCOM's innovative range of gadgets and mobile accessories, including neckbands, speakers, earpods, chargers and power banks.
The actor spoke to young artists and athletes, with the interaction highlighting a complete synergy between YCOM's gadgets and its young users.
The brand video campaign #ApniSuno has been conceptualised to resonate with the dynamic youth of India. The video campaign draws a narrative for today’s GenZ and millennial audience who believe in balancing work & personal life, and encourages them to listen to their inner voice.
The video captures the actor synergising with young artists and athletes, defining YCOMs brand identity of being a trendsetter in the smart gadgets and mobile accessories market. With this campaign, the brand emphasises its allegiance to empower its consumer with attractive choices to premium and yet affordable smartphone gadgets and accessories.
Varma said, “Growing up as an artist, I craved gadgets that could help me unlock my true potential with respect to how I perceived media, and I feel, YCOM does just that. The brand has taken significant strides when it comes to the smart gadgets landscape in India, and I am beyond thrilled to represent a brand that stands for youth power. I’m honest when I say that it is more than just a brand. YCOM, through its affordable, high-quality, and intricately designed products, is truly empowering the younger generation to recognize their own power and worth.”
The YCOM group brings along a diverse range of meticulously crafted audio products right from TWS, Neckbands, and Speakers. YCOM’s charging solutions encompass chargers, charging cables, and power banks that are available across India in the offline market. YCOM is dedicated to providing reliable and affordable solutions to consumers.
Rithish Parthasarathy, Head of Marketing at YCOM said, "Vijay Varma has a strong resonance with Indian audience, driven by his versatile and hard hitting roles played across various OTT serieses and Indian movies. He embodies the essence of our brand vision and his versatility and ability to connect with the audience will significantly strengthen our relationship with consumers in the most organic way possible. We are excited to have him as the face of our latest brand campaign #ApniSuno and looking forward to a more fulfilling association.”
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