Jio-bp is believed to have awarded its media mandate of worth Rs 100 crore to Vibrant Media, as per reports.
The media account was earlier handled by both Vibrant Media and GroupM.
Some of the major agencies participated in the pitch, as per the sources.
In 2021, BP and RIL announced their partnership for Jio-bp. It is a solution provider for energy needs like fuel, EV charging, mobility stations, and convenience stores with a large network. Vibrant Media is Mukesh Ambani-owned Reliance Industries’ in-house media agency.
Info@BestMediaInfo.com