Tata AIG, a general insurance company, has unveiled its new brand campaign “Expect the Expected” featuring brand ambassador Ranbir Kapoor and filmmaker Rohit Shetty.
The campaign created by Martech network, Wondrlab, is designed to demystify the claims process for customers, as well as, reassure them that Tata AIG will pay out their claims, without any unexpected deductions.
The “Expect the Expected” campaign showcases brand ambassador Kapoor and filmmaker Shetty in a humorous rendition of a Bollywood movie shoot. As a result of the filmmaker’s hunt for action sequences, Kapoor gives keeping shot after shot, and is pushed to continue to do more, as is expected from a Shetty film.
At the end of the video, Kapoor is found tending to his injuries, as expected given all the action sequences he has shot. And par for the course – Kapoor believes that as action is expected from any of Shetty’s films, one should also expect their claims to be paid by Tata AIG General Insurance.
Saurav Jaiswal, President and Chief Operating Officer, Tata AIG General Insurance Company, said, “At Tata AIG, we strongly believe in delivering our promises and creating a hassle-free experience for all our policyholders. Through our campaign, we are trying to convey a very potent message – Tata AIG is not just about promises; it's about delivering the expected and that includes a seamless claims experience.”
Rajagopal Rudraraju, Executive Vice-President and National Head - Accident and Health Claims, Tata AIG General Insurance Company, said, “This campaign not only highlights our approach to claim settlements and our endeavour to simplify the often-complex processes involved, rendering the insurance experience more transparent and customer-friendly. It transcends being a mere initiative or campaign for us, it stands as our commitment to our customers. It is a pledge to be unwaveringly transparent and dependable partners in their journey.”
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