Certain campaigns transcend the ordinary, captivate audiences with their creativity, emotional resonance, and impactful concepts. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done by Wipro, Razorpay, upGrad, Manyawar, Samsonite, Sofy and RummyCircle.
1. Wipro
Wipro MaxKleen, a brand under Wipro, has announced the launch of its latest digital campaign for MaxKleen Power Squeeze. The campaign, titled #MaxkleenPichuk, is a celebration of festivity dedicated to recognising those who tirelessly contribute to the well-being of our homes every day.
The campaign aims to connect and engage with the audience by capturing the true essence of festivity through its initiative. By showcasing moments where the team visits the homes of these women and takes the initiative to clean for them, the campaign emphasises that the true spirit of festivity lies in spreading happiness by giving back to those who deserve it the most.
2. Razorpay
Razorpay has launched its digital ad campaign featuring Gulshan Grover and Urvashi Dholakia.
Razorpay aims to drive awareness amongst customers by educating them about risk and safety measures to ensure a secure digital payment transaction. With a tagline of “For online businesses to win trust, Razorpay Payment Gateway is a must”, the campaign showcases Razorpay as a “trust marker” for businesses. The 2-part ad series featuring Grover and Dholakia is curated to showcase that businesses certified by Razorpay comply with standards of safety and security.
The ad films conceptualised and brought to life by Tilt Brand Solutions showcase two different scenarios wherein customers who are trying to make online purchases are skeptical of going through with the payments, wondering if their card details would be stolen or if the business was legitimate to engage with at the first place. Grover and Dholakia play the role of unethical business owners who aggravate the insecurities of these customers. The customers then realise that these businesses are safe and secure with the Razorpay trust marker and are KYC verified.
3. upGrad
upGrad has launched its new brand campaign, ‘AageKiSocho’ calling out a stronger need to upskill in today’s tech-dominated era.
Conceptualised by BBH India and built on the idea that the only way through a stalemate in one’s career is by thinking a way forward, upGrad’s ‘Aage ki Socho’ takes a hit on the ‘snoozing’ culture, working professionals and freshers tend to adopt further delaying their career growth.
Set to a thought-provoking jingle of “Ab Sara India ‘AageyKiSoch’ raha hain upGrad pe; Seekh Raha Hain Kuch Naya, Online, upGrad se!” - the audio track is a louder clarion call catalysing individuals to act on their future aspirations. Directed by filmmaker, Anupam Mishra and produced by Belief Films, the narrative centers on the positive career outcome and the opportunities that lie ahead amid the global industrial revolution.
4. Manyawar
GroupM, WPP’s media investment group, has designed and implemented an OOH campaign to mark the entry of Indian men’s wedding and occasion-wear brand Manyavar into the South Indian market.
With the onset of the wedding season in South India, Manyavar has entered the regional market with the launch of ‘Vivaham’ – whose collection is tailored exclusively for the consumer, consisting of the traditional South Indian attires, Panchakacham and Veshti.
To commemorate this occasion, the men’s festive-wear brand has partnered with GroupM OOH Solutions to unveil an OOH campaign featuring Ram Charan as the brand’s face in the region. Created under the banner #TaiyaarHokarAiye, the campaign features cutouts of the RRR actor donning Manyavar’s garments in 350+ installations across Andhra Pradesh and Telangana, with their dimensions reaching 70 feet at multiple locations. Furthermore, in locations such as Hyderabad, multiple consecutive bridge and pillar panels have been assembled and reinforced by GroupM OOH solutions for the brand.
5. Samsonite
Samsonite is back with an extension of the campaign – 'Tested Like Samsonite' Karun Chandhok and Milind Soman.
The campaign serves as a tribute to those individuals who have demonstrated immense strength and valour while facing life’s adversities. Drawing parallels between such individuals and its range of products, the campaign highlights the tests of strength and durability each product at Samsonite undergoes.
The first video features Indian Formula 1 driver, Karun Chandhok. He subjects the Liteshock luggage trolley to a tumble test. The ad unfolds with a dynamic visual narrative, drawing parallels between the required on the racetrack and the durability of Samsonite’s Liteshock series.
While at the end of the ad, the tire of his racing car succumbs to demanding test, going flat and dead, the Liteshock luggage emerges unscathed. This luggage range is subjected to 50 cycles of tumbles, with each cycle involving 5 impactful drops, systematically testing the toughness of every edge of the product. The test demonstrates the Liteshock series withstanding the rigorous tumble without a hint of falling apart.
Sofy, a feminine hygiene brand by Unicharm, has on-boarded Bollywood celebrity Sara Ali Khan as its new brand ambassador.
The partnership aims to resonate with the aspirations of GenZ girls who seek confidence, comfort, and worry-free periods in their fast-paced lives.
The commercial, showcasing a day in Khan’s life emphasises her hectic routine, effortlessly balancing professional commitments and personal life. Sofy’s long-hour leakage protection ensures that Khan can conquer each day without the concern of leakage, smell, or bacteria.
7. RummyCircle
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' for its product platform, RummyCircle. The campaign has been conceptualised by Manja.
‘Khelo Befikar, Jeeto RummyCircle Par' campaign aims to remind players about the advantages of working with a legitimate gaming platform while addressing user concerns around commonly asked questions.
The campaign featuring Bollywood superstar Hrithik Roshan educates the users about key features of compliant and self-regulated platforms such as data safety, secure transactions, and no bots certification.
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