realme announces shift in brand identity; unveils new slogan

realme, has revealed a shift in its brand identity, unveiling the new slogan “Make it real”.

In an open letter, Sky Li, the Founder and CEO of realme, highlighted the brand's new mission, brand positioning, and spirit.

Li wrote, "Transitioning from an "opportunity-oriented" to a "brand-oriented" approach, realme is shifting its focus towards becoming a tech brand that resonates with young users."

Moreover, realme has also introduced a new slogan: "Make it real" that retains the spirit of "Dare to Leap" while placing greater emphasis on young users, aiming to bring real, clear, and tangible benefits to their lives. 

"realme is broadening its scope rather than changing direction. realme is transitioning its strategy from a trendy-based to a more inclusive and expansive one," said Li.

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