The Lego Group has announced the promotion of Bhavana Mandon, Marketing Director, India, to the role of Country Manager to drive the company's growth initiatives in India.
In this new leadership role, Mandon will spearhead the group’s efforts to put Lego Bricks in the hands of more kids. Additionally, she will also be responsible for expanding the Lego Group's footprint across India.
Mandon brings over 17 years of experience in sales and marketing across local and global brands.
Mandon said, "Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven brand in India.”
Mandon will be reporting to Claus Kristensen, the newly appointed Senior Vice-President for the Lego Group in Asia Pacific, based out of Singapore. Kristensen takes over from Eric Maugein, who will be stepping down and transitioning to a new chapter in his career. An 11-year veteran of the Lego Group, Kristensen will oversee the APAC region, including the creation of newly reshuffled business units of India and Emerging Asia (IEA) and Singapore, Malaysia, and Travel Retail (SMTR).
Kristensen said, “At the Lego Group, we believe in the power of diversity to inspire creativity, and Bhavana brings a wealth of experience that will undoubtedly contribute to our mission of creating joyful moments through play. Her passion, expertise, and commitment align perfectly with the group values and her leadership will play a pivotal role in shaping the imaginative world of possibilities for kids and families across India.”
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