DoubleVerify expands brand safety measures on Meta

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels.

With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.

Mark Zagorski, CEO, DoubleVerify, said, "The expansion of DV’s industry-leading, AI-powered classification technology to Facebook and Instagram Feeds and Reels underscores our commitment to helping brands ensure safe and suitable ad environments across all channels. The protection of brand reputation online is an important factor in maximising campaign performance for the global brands we serve.”

By bringing DV's brand safety and suitability solution to Facebook and Instagram Feeds and Reels, DV now provides comprehensive measurement for media buys on Meta across multiple devices, placements and formats.

Samantha Stetson, Vice-President of Client Council and Industry Trades, Meta, said, "DoubleVerify's expansion of brand safety and suitability solutions across Facebook and Instagram is an important step forward in our ongoing efforts to foster digital transparency and trust within our advertising environments. Responsible marketing is a key priority at Meta – and we are delighted to expand our partnerships with this important solution."

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