Zee News to premiere Ganga Kinare Music Festival on December 30

Zee News to premiere Ganga Kinare Music Festival on December 30.

Varanasi recently witnessed the Ganga Kinare Music Festival, a collaborative masterpiece orchestrated by Zee Media and Havas Play, presented by Aditya Birla Hindalco.

Led by Padma Shri Kailash Kher and Pratibha Singh Baghel, the dynamic duo transcended mere entertainment, creating a fusion of cultural magnificence. Aligned with the 'Namami Gange Programme' endorsed by the United Nations, the festival fostered a vibrant community of river enthusiasts and significantly contributed to the broader mission of environmental conservation.

Beyond mere entertainment, this cultural extravaganza is a celebration of Varanasi's spirit and a collective pledge to safeguard the sanctity of the Holy River Ganga. The event honoured distinguished individuals, including classical singer Padma Vibhushan Pandit Channu Lal Mishra, Kulpati Tiwari, Mahant of Kashi Vishwanath Temple, Vishambhar Nath Mishra, Mahant of Sankat Mochan Mandir, and Padma Shri awardee Rajeshwar Acharya. The celebration of the legacy of Indian classical music extended to the felicitation of Nasir Abbas Bismillah Khan, the grandson of Bismillah Khan, highlighting the festival's commitment to honouring excellence across diverse realms.

The lineup of attendees also featured luminaries such as Swatantra Dev Singh, Jal Shakti Minister, UP Govt., Anupriya Patel, Minister of State for Commerce and Industry, GoI,  Rajshree Birla, Sourabh Raaj Jain, and more.

Abhay Ojha, CEO, Zee Media Corporation, said, "The Ganga Kinare Music Festival is not merely a melody; it resonates as a testament to our commitment to cultural heritage and environmental guardianship. Zee News stands proudly as the telecast partner for this transformative event, bringing more than just a broadcast to your screens. The festival is a curated experience, an intricate portrayal of Varanasi's essence, and a pledge to Ganga conservation.”

Mona Jain, CRO, Zee Media Corporation, said, "As an esteemed telecast partner for the Ganga Kinare Music Festival, our enthusiasm is coupled with strategic commitment as we unfold a cultural spectacle intricately aligned with our dynamic revenue growth strategy. Through skillful utilization and programming of the festival's cultural richness and broad audience appeal, our objective is to forge inventive pathways for advertisers, sponsors, and partners, creating a platform that not only entertains but also serves as a fertile ground for mutually beneficial collaborations."

Mohit Joshi, CEO, Havas Media Network India, said, "Havas Play takes pride in curating a unique experience with the Ganga Kinare Music Festival. This festival isn't confined to a physical location; it's a journey that brings cultural magnificence and environmental consciousness to screens worldwide. Through our collaboration, we aspire to create not just content but a meaningful narrative that reflects the festival's essence—a seamless blend of tradition with technology and fostering constructive engagement towards our environment which creates a lasting impact on the audience."

The festival received substantial support, with the Uttar Pradesh Government as the State Partner, Himgange, V-Guard, Royale Touche and Sujata as special partners, PISM (partner) and co-powered by AU Small Finance Bank. Additional support was received in association with Namami Gange, Kailasa Entertainment Private Limited, Rungta Steel TMT Bar, Meghdoot Ayurvedic, PMCH Health Advisors, Radio City as the Radio partner and AMC Media as Outdoor partner.

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