Mswipe Technologies elevates Harita Desai Jani to CMO

Mswipe Technologies, a Fintech company that provides digital payment solutions, has appointed Harita Desai Jani as chief marketing officer.

Jani is an accomplished and outcome-oriented marketing professional with over 18 years of experience across renowned Indian and global brands, specialising in building brand awareness, customer acquisition, engagement, and retention.

With a 14-year tenure at Kotak Mahindra Bank, she spearheaded marketing initiatives across various portfolios, encompassing Private Banking, mass-affluent, and

Retail Assets, catering to diverse audiences.

In her current role as Chief Marketing Officer at Mswipe Technologies, Jani commenced as the Head of Marketing, emphasising the establishment of a robust digital ecosystem. Her focus involves crafting comprehensive digital and AI-enabled journeys from the merchant's initial point of contact throughout their lifecycle. She holds accountability for digital growth and acquisition and building brand awareness both in India and international markets.

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