Bisk Farm has announced its partnership with actress Rashmika Mandanna as their brand ambassador.
The actress will be face of the ‘Ruskit Brand’.
Bisk Farm has also unveiled an exciting 360-degree campaign celebrating the perfect pairing of Ruskit's satisfying crunch with Mandanna's versatility and playful charm.
The campaign introduces Mandanna as the protagonist named Meena Bhai—a feared don terrorising a busy market. The campaign takes viewers on a hilarious journey as Meena Bhai reveals magic in every cup with #TheresNoTeaWithoutRuskit. The tagline perfectly captures the essence of the campaign, highlighting how Ruskit's irresistible flavours and satisfying crunch are the essential missing piece to a perfect cup of chai.
Vijay Singh, Managing Director, Bisk Farm, said, "We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our Brand Ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness, and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth."
Mandanna said, "Bisk Farm is one of the fastest-growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm's delicious and wholesome products."
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