Bag maker Lavie forays into watches category with new collection

Fashion and lifestyle brand Lavie has launched its latest collection of women's watches, marking its entry into the watches segment

With this new launch, Lavie’s now positions itself as a multi-category retailer.

Priced at Rs 5,999, the collection features five designs which include Luna, Venus, Iris Classic, Grace and Elisa.

Ayush Tainwala, CEO, Lavie, said, "Our latest collection of women's watches reflects our commitment to redefining fashion statements and elevating women's style. This expansion marks a significant step in Lavie's journey as we foray into a new category, showcasing our dedication to style and innovation. We have transformed our vision into reality by expanding into a new product category, and we're excited to take it further, setting new standards in the world of women's fashion."

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