Cleartrip, a Flipkart company, aims to change how Indians think of travel with its latest festive proposition by bringing back Flipkart’s ‘kidults’ for its TBBD campaign.
By offering unbeatable travel deals and flexibility, the company will make travel an impulse adventure for travellers.
When Flipkart first introduced kidults, the idea was to establish that e-commerce is as easy as child's play, allowing for creative and visually appealing storytelling.
Taking a cue from this, Cleartrip believes that the travel industry is at a similar turning point where customers expect the same ease, comfort, and convenience in making travel bookings.
Reintroducing "kidults" showcases how Cleartrip is ready to transform online travel behaviour for the better. The campaign slogan - ‘Ab desh sochega nahi, seedha book karega!’ revolves around a single, powerful idea - making travel bookings as easy and impulsive as grabbing a last-minute deal at a favourite store. Cleartrip’s internal creative team conceptualised the new festive campaign.
Kunal Dubey, CMO, Cleartip, said, “Our mission is to transform travel into an exhilarating adventure, something you can decide on a whim. No more months of stressful planning; instead, envision spontaneous road trips, last-minute beach escapes, or impromptu city getaways. We are thrilled to carry forward Flipkart’s legacy of ‘kidults’ which perfectly mirrors our idea of a booking experience - easy, enjoyable, and straightforward.”
He added, “At Cleartrip, we have continued to roll out customer-centric offerings that enable unlimited flexibility and affordability to the traveller. With CT FlexMax, a traveler can cancel their flight up to 24 hours before departure, and even switch airlines and get a complete refund. With ‘Cancel for No Reason’ which is a free offering on every hotel booking - a traveller can cancel their hotel booking up to check-in time and get a complete refund. With affordability constructs like No-Cost EMI, Pay Later, and Cardless EMI, we make travel more accessible to all. We are confident that our customer and product-centric offerings will enable customers across the board to make bookings to their dream destinations and celebrate this festive season.”
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