Blackberrys partners with PCI as 'Official Ceremonial Partner' for Asian Para Games

Blackberrys has joined hands with the Paralympic Committee of India (PCI) as the “Official Ceremonial Partner” for the upcoming fourth Asian Para Games to be held in Hangzhou, China later this month.

As part of this collaboration, Blackberrys will dress Paralympic athletes and representatives of India travelling to China for the championship scheduled between Oct 22 and Oct 28, 2023.

In a press meet on the sendoff ceremony held in the capital city, Blackberrys unveiled and handed over the Official Ceremonial Suit to the attending athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw) and PCI delegates.

Among the dignitaries who attended the event were Gursharan Singh, Chef de Mission, Satyanarayana, Chairperson - Para Athletics, Nikhil Mohan- Co-Founder and Director of Blackberrys, Rajesh Sethuraman Vice-President- Brand Experience at Blackberrys, Praveen Gupta General Manager – Supply Chain at Blackberrys and para-athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw).

Mohan said, “Embracing the inspirational ethos of 'Keep Rising,' Blackberrys takes immense pride in its partnership with the Paralympic Committee of India (PCI) as the 'Official Ceremonial Partner' for the 4th Asian Para Games. Our brand's essence mirrors the unwavering spirit of para-athletes who consistently shatter boundaries and overcome the odds. Crafting the ceremonial suit for the Indian contingent is a moment of profound aspiration. We are fervently committed to celebrating the extraordinary journey of these athletes, who epitomise the triumph of determination and resilience. With every stitch, we weave a symbol of strength, style, and achievement, inspiring Team India's path to glory.”

Singh said, ”Our primary mission at the Paralympic Committee of India (PCI) is to foster inclusivity and excellence in para-sports. Aligned with Blackberrys' ethos of 'Keep Rising,' this partnership exemplifies our shared commitment to determination, resilience, and the relentless pursuit of excellence. It encapsulates our unwavering belief in the potential of our para-athletes and mirrors Blackberrys' inspiration for individuals to 'Keep Rising' through their product innovation and fit.  This successful collaboration symbolises our collective dedication to the spirit of sportsmanship and achievement, inspiring Team India to triumph at the Asian Para Games"

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