Pepperfry promotes Co-Founder Ashish Shah to CEO

Pepperfry announced the elevation of its co-founder, Ashish Shah, to the position of Chief  Executive Officer (CEO).

Shah who co-founded the company alongside Ambareesh Murty in 2012 has over two decades of experience.

The appointment follows the untimely demise of Murty, Pepperfry's co-founder and former  CEO.

Pepperfry said that it has also secured $23 million in funding from existing shareholders, including institutional investors and family offices, underscoring their confidence in the company’s vision and strategic plans for the future.

Shah said, "Pepperfry remains focused on its mission to provide a wide array of well-designed products to help customers create inspiring and functional living spaces. Pepperfry has always been committed to enhancing the way people create homes, and I am honoured to lead this incredible team of dedicated individuals who share this passion. The best tribute to Ambareesh will be to build on the foundation laid  by us and fortify Pepperfry's position as India’s leading furniture and home products company."

Pankaj Makkar, MD, Bertelsmann India Investments, an early backer of Pepperfry, said, “We've been partners with Pepperfry for nearly a decade now. I've seen the company grow quickly, thanks to the capable leadership of co-founders Ambareesh and Ashish. After Ambareesh's unfortunate and untimely passing, it's only natural that Ashish takes the helm as CEO. He will continue to lead the  company towards a promising future, driving excellence across all areas of business and technology.”

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