The channel that was launched during the Covid-19 pandemic on September 20, 2020, and ratings dark period, today ranks among the top 3 in most of the markets across Karnataka.
Three years after shaking up the Karnataka market, News First made a departure and embraced a new tagline, Fearless… For You.
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S Ravikumar
News First MD and CEO S Ravikumar said, “Every moment in our three-year journey was about dare and care. This is evident in the number of news breaks we dared to do and the number of stories for the people we carried. We felt the time was right to translate our actions into our brand messaging. The existing tagline shows our softer version. The new tagline adds aggression to the softness.”
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Maruthi SH
Editor-in-Chief Maruthi SH said, “Our dares and cares have always been for people in need. But the dares have extended to exclusive shows, exclusive interviews, exclusive concepts and celebrating other achievers’ dares. To that extent, dare has a whole wide range of meanings for us at News First.”
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S Divaakar
Business Head S Divaakar said, “Our news content was always our forte. People have helped us grow steadily. The market is seeing it week after week. My team is looking forward to surging with the aggressive new intent of the brand.”
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