Myntra launches festive campaign with Sidharth Malhotra and Kiara Advani

Myntra has rolled out its latest festive campaign starring Bollywood actors Sidharth Malhotra and Kiara Advani ahead of their Big Fashion Festival (BFF), the platform’s annual festive shopping bonanza, to be held in October this year. 

Set against a warm festive backdrop, these films capture the playful chemistry of Malhotra and Advani, radiating charm and elegance in their festive outfits.

In one film, they are seen playing a festive card game, with Malhotra teasing Advani about her plans to spend the money won. In response, Advani playfully mentions that she would invest it in upgrading Malhotra’s wardrobe, taking advantage of the fantastic offers on global brands available at Myntra's BFF.

Vijay Sharma, Senior Director - Marketing, Myntra, said, “Fashion has always played a critical role in festivities. Any celebration starts by ‘dressing up’ for it. The campaigns bring this insight alive, inviting our audience to put fashion at the heart of their celebrations. And with Sidharth and Kiara celebrating their first Diwali as a newly married couple, we have found the perfect duo to encapsulate the essence of festivities and the role that myntra plays in their celebrations.”

Malhotra said, “Collaborating with Myntra is more than just fashion. There is something special about spreading the warmth and happiness of festivities. This effort will allow us to infuse fashion with the spirit of celebration. It's a wonderful way to kickstart the festive season with style and elegance. This season is all about celebrating together, and I can't wait to embark on this stylish journey with each one of you."

Dress-up Season film 1:

Dress-up Season film 2:

Creative credits:

Agency - Myntra Internal Creative Team

Director - Sunny and Shivin

Photographer –  Abhitabh Kamle

Production House - Jouska

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