Krafton India ropes in actor Ranveer Singh as BGMI's brand ambassador

Krafton India roped in actor Ranveer Singh as brand ambassador for Battlegrounds Mobile India(BGMI).

The strategic partnership aims to bring together the thrill of gaming and the charisma of Singh to engage and deliver elevated experiences for millions of gamers across the country.

Krafton India stated that with this collaboration, Krafton will launch the Play Pure campaign that celebrates the pure-ness in players through the lens of Singh.

Sean Hyunil Sohn, CEO, Krafton India, said, "We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. KRAFTON has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment."

Singh said, "As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie and the team spirit in the gaming world resonate with me deeply. BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community."

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