Licious rolled out a Friendship’s Day campaign titled ‘love for meat’.
Conceptualised and developed by the internal creative and content team at Licious, the film was shot and produced by OMG Mediaworks.
Licious brought together the unlikely buddies Colonel, King and Clown (Depicting brand mascots of Burger King, McDonald’s and KFC) to bond over chicken, delectable burgers and more, at an exclusive Licious outlet - The Licious Kitchen - in the film by the brand.
As the film narration goes, during after hours, an amused Clown enters the Licious Kitchen with a red balloon. A Colonel and a King follow soon after, and you can almost cut the atmosphere inside the store with a knife as their eyes lock.
The plot of the ad film seems to look fiery now, as the Licious team member at the counter nervously looks on; just as the sound of the bursting balloon breaks the tension.
Licious then went on to narrate, “This isn’t the plot of a suspense thriller, but only the perfect setting for a hearty Friendship’s Day celebration with, well, ‘friends’. They may not see eye to eye or maybe locking horns all day long, yet, nothing brings the Clown, King & Colonel closer than their unanimous #LoveForMeat.”
Santosh Hegde, Vice-President, Marketing, Licious, said, “The food we serve at Licious makes for a hearty, gregarious meal, best enjoyed with friends and loved ones. Bonding over the shared love for juicy, delicious Licious chicken is what enduring friendships are made of. Just like the meat & seafood we serve are the finest and one-of-its-kind, the ‘friends’ featured in our latest film are in a never-seen-before avatar, celebrating the day of friendship over their love for meat. Our exclusive brand outlets - The Licious Kitchens - make for the perfect place in bringing people together over meaty delights; so head to the nearest outlet in your city with your group of BFFs and make it a Friendship’s Day to remember.”
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow Us/bmi/media/post_banners/d55cf571cc6efe8fab1321abd6cdccf75356b7cc0e204abdd3c93eee0796a933.jpg)