L&K Saatchi & Saatchi wins Captain Steel's creative and digital media mandate

L&K Saatchi & Saatchi has secured Captain Steel’s creative and digital media mandate.

The account will be serviced from the agency’s Kolkata office.

This collaboration marks a significant step forward in Captain Steel's mission to enhance its  brand presence and expand its reach across the country, the company stated.

The company statement further said, “As part of the partnership, the agency will be responsible for managing Captain Steel's mainline and digital creatives, as well as its digital media solutions. This approach aims to leverage the agency's expertise to develop captivating narratives that resonate with the target audience and drive brand recognition,”

Rohit Malkani, Jt National Creative Director, L&K Saatchi & Saatchi,  said, "When one of the fastest growing TMT bar manufacturers was looking out for an agency to partner with them to create a national footprint, it was an opportunity we couldn’t wait to sink our teeth into.  Captain Steel is one of the most visible brands in the East with a legendary brand ambassador and huge ambitions. We are delighted to win this opportunity to get them to where they want  to be.”

Avinash Agarwalla, Director, Captain Steel, said, “Captain Steel is a brand that has carved its niche in Eastern India, Assam, Tripura. Our focus is to strengthen and expand our footprints across India. We wanted an agency partner that provides strategic thinking combined with creative solutions to augment the brand value and volume. With L&K Saatchi  & Saatchi onboard, we are looking to create a difference in this highly cluttered marketplace.”

Hindol Purkayastha, Executive Vice-President and Business Head (North & East), L&K Saatchi  & Saatchi, said, “Captain Steel has been at the forefront in the TMT segment and their presence through distribution and marketing is truly enviable. We are indeed delighted to have the opportunity to partner the brand’s ambitious growth trajectory. L&K Saatchi &  Saatchi Kolkata has been strengthening its presence last few years and is truly invigorated to be able to add value to Captain Steel. What is most rewarding is the digital journey that will focus on key influencers and consumers alike. The brand is clear on taking significant strides  in the market, and that is an exciting challenge for us.”

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