Viacom18 Consumer Products launches its first Roadies-themed staycation brand in Ahmedabad

Roostels India, in collaboration with Viacom18 Consumer Products, opened one of its kind experiential holiday staycation in India. Roadies Rostel in Ahmedabad in collaboration with Leisure ARC is the first franchisee under the ‘Roadies Rostel brand’.

The company plans to expand its footprint in at least 15 more locations across the country.

Guests at the Roadies Rostel can participate in various sports and leisure activities. The Ahmedabad resort also has 17 Roadies-themed rooms that have been designed, keeping the needs of today’s travellers in mind.

The launch event in Ahmedabad was attended by actor and philanthropist Sonu Sood, along with Roadies – Karm ya Kaand Insiders Abhimanyu Raghav and Shreya Kalra, Ex-Roadies – Nandini and Colors Gujarati artists - Arman Kotak aka Akash Pandya from Rashi Rikshawwali and Swara Soni aka Vaishaki Shah from Moti Baa Ni Nani Vahu 

Amit Shah, Managing Director Leisure ARC, said, “We are delighted to be a franchise partner of Roadies Rostel. Our property has been specially designed to cater to the needs of adventure enthusiasts, and guests can expect comfortable accommodations with modern amenities, delicious local cuisine, and a vibrant community of like-minded travellers and explorers. Roadies Rostel Leisure ARC offers a unique experience and will be a popular weekend destination for people of Ahmedabad and attract backpackers from across the country.”

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are thrilled to announce the launch of Roadies Rostel, in Ahmedabad. This is a significant first step in the journey of Roadies Rostel and we look forward to redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.”

Roadies Rostel will allow guests to live the Roadies experience and connect with like-minded people. The franchisee properties will have several adrenaline-pumping challenges that are inspired by the Roadies show.

Roadies Rostel is eyeing opening similar staycations in Bengaluru, Shimla, Manali, Kasauli and Goa.

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