The shortlists are announced for the Warc Awards for Effectiveness 2023, in association with Lions.
Out of 113 campaigns across 31 markets, 11 campaigns are shortlisted from India.
Now in its third year, this global competition recognises the best marketing campaigns that deliver commercial impact.
There was no shortlist in the Channel integration, Long-term growth, Partnerships & Sponsorships and Path-to-purchase categories from India.
Campaigns from Ogilvy, McCann Worldgroup, Leo Burnett/EssenceMediacom, MullenLowe Lintas, Flibbr Consulting Services and Lay’s have been shortlisted.
Listed below the shortlists from India.
Brand Purpose
|
Serial number
|
Campaign
|
Brand
|
Agency
|
Advertiser
|
|
1
|
Turning prejudice into pride
|
Hero Pleasure
|
McCann Worldgroup
|
Hero MotoCorp
|
|
2
|
When the ultimate protector made way for bigger protectors
|
Dettol
|
McCann Worldgroup
|
Reckitt
|
|
3
|
Breaking taboos by breaking silence
|
Stayfree
|
DDB Mudra
|
Johnson & Johnson
|
|
4
|
H for handwashing - How Lifebuoy made handwashing a lesson that no one forgets
|
Lifebuoy
|
Lowe Lintas/Mumbai, MullenLowe Singapore
|
Unilever
|
Brand Purpose
|
Serial no.
|
Campaign
|
Brand
|
Agency
|
Advertiser
|
|
1
|
Delivering dignity to those who deliver
|
Zomato
|
McCann Health
|
Zomato
|
|
2
|
The hir
|
Indeed
|
DDB Mudra
|
Recruit Holdings
|
Cultural impact
|
Serial no.
|
Campaign
|
Brand
|
Agency
|
Advertiser
|
|
1
|
The missing chapter
|
Whisper
|
EssenceMediaCom/Leo Burnett
|
P&G
|
|
2
|
Men in black
|
Vim
|
MullenLowe Lintas
|
Unilever
|
Customer Experience
|
Serial no.
|
Campaign
|
Brand
|
Agency
|
Advertiser
|
|
1
|
How Thums Up made cricket better for fans
|
Thums Up
|
Ogilvy
|
The Coca-Cola Company
|
Use of data
|
Serial no.
|
Campaign
|
Brand
|
Agency
|
Advertiser
|
|
1
|
Mining behavioural data via taste
|
Lay’s
|
In-House
|
PepsiCo India
|
John Bizzell, Awards Lead, Warc, said, “We are delighted to announce the shortlists for this year’s Warc Awards for Effectiveness following the first stage of our rigorous judging process. Our international panels, made up of 80 industry experts, have applied the universal frameworks of the Creative Effectiveness and B2B Effectiveness Ladders to reach a shortlist of 113 campaigns from 31 different markets with a wide range of global and local brands represented.”
He further said, “Data-driven insights, strategic thinking and brilliant creative execution run across the shortlisted campaigns, but this year the judges were particularly excited to see a diversification in media formats and channels, as well as technology being used to surprise and delight consumers.”
The Silver and Bronze winners will be announced on Thursday, June 13. The Gold and Grands Prix winners will be announced on June 19 at Cannes Lions.
|
Serial no.
|
Campaign
|
Brand
|
Agency
|
Company
|
|
1
|
No fear is too small
|
Mountain Dew
|
Flibbr Consulting Services
|
PepsiCo
|
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