#FrootiYourWay campaign showcases Alia Bhatt and Ram Charan highliting various formats of Frooti

Parle Agro has launched a new campaign this summer for their mango drink- Frooti. 

The beverage brand has once again opened up the world of Frooti led by their brand ambassadors, Alia Bhatt and Ram Charan. 

This summer, the excitement around Frooti is being taken a notch higher with three brand films, each giving the message of #FrootiYourWay. 

2023 summer’s Frooti campaign focuses on a variety of elements; be it styles, moods, occasions or reasons, to drink, enjoy and fall in love with Frooti.

Conceptualised by &Walsh, the first ad film shows Charan and Bhatt debating on whether Frooti must be sipped or gulped. Backing both and adding to the quirkiness, is Frooti’s entertaining and lively, surreal world of miniature characters chanting ‘Sip It’ and ‘Gulp It’. As both debate supported by their tiny friends, they finally realise it is fine to either sip it or gulp it, depending on your way to having fun and loving Frooti, with the catchy tagline ‘Sipitta, Drinkitta, Lovitta’.  

In the other two ad films, the brand focuses on Frooti’s shared SKUs and party pack SKUs highlighting additional occasions and ways of enjoying Frooti. The share-pack TVC sees Bhatt and Charan in a dilemma about whether to share their Frooti with the miniature world friends or not. Since they have a 600 ml share-pack, sharing is entirely possible, but only if they want to, which they do eventually.

The party pack TVC shows both the actors having a party with Frooti with Charan summoning a 1.8 Litre pack. The drink is brought via an air balloon and mini friends to get the party started.

Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Frooti is not just a drink, in India, it is an emotion.  It is part of an unending list of ways, reasons and occasions to drink the beloved mango drink. We are celebrating this love of consumers for Frooti with a massive summer campaign that showcases our various formats which enable people to have #FrootiYourWay. We are taking the message to each home across the country to let each consumer know there is no restriction when it comes to drinking their favourite mango drink.”

Parle Agro is driving high reach and visibility for the brand through a multi-channel campaign across TV, OTT, Digital and Outdoor.

Frooti TVCs will also be aired on national television during IPL 2023 through ad spots. An outdoor campaign is also live with large-format ads placed strategically in high traffic areas in key locations pan India. The brand films will be aired in multiple languages across national and regional channels.

Sip vs Gulp: 

Frooti Your Way:

Have a Frooti Party: 

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