Media Mantra Group hires Nikhil Sharda as VP, Digital of its creative agency Influsurf Communications

Media Mantra has announced the appointment of Nikhil Sharda as the Vice-President, Digital of Influsurf Communications - the data-based creative firm which is a brainchild of Media Mantra (MM) Group’s Founder Director, Udit Pathak.

Prior to joining Media Mantra, Sharda served as the EVP at Scroll Mantra and the Creative Director at FrogIdeas.

During his stint, he led and advised on go-to-market strategies for brands such as Comviva, Beardo, OZiva, Viewsonic, VNL, Jim Beam, Terrapay, Twitter India Marketing and more.

Sharda has also had a long stint with AdGlobal360 where he spearheaded various campaigns for Rajasthan Tourism, Maruti Suzuki, NEXA, Bureau of Indian Standards, BSB Edge, Delhivery, Ministry of Consumer Affairs and European Union amongst others.

Udit Pathak

Pathak said, "In the last decade, Media Mantra has worked meticulously to carve its niche as one of the pioneers in the industry. Having enjoyed such a growth trajectory, the MM Group has further extended its footprint in the corporate communication industry with the introduction of Influsurf Communications. The appointment of Nikhil is in sync with our Group's vision to establish our brand reputation as the one-stop shop for all marketing requirements. His vast experience and immense knowledge make him a perfect fit for overseeing the operations of our latest offering. He will be pivotal in providing strategic insights, and creating unique brand narratives which will eventually drive impact and positively affect the bottom line for our clients at Influsurf. I wish him all the best for his new role."

Sharda said, "Media Mantra needs no introduction when it comes to executing award-winning campaigns for clients. Thus, it was quite exciting when I was asked to spearhead the MM Group's creative agency Influsurf. I look forward to working alongside Udit and other senior leaders of the Group to drive a culture of excellence for clients across new service offerings, with a clear focus on delivering communication outcomes that have a measurable impact on desired business objectives."

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