Ajay Gahlaut, Group Chief Creative Officer, Dentsu Creative India, has quit the company. He will be serving his three-month notice period at the agency.
Sources close to the development confirmed the news to BestMediaInfo.com.
Gahlaut joined Dentsu India in September 2021 to head the network's creative agencies as Group CCO.
In June 2022, Gahlaut was also given the responsibility of infusing creativity across media and CXM besides Dentsu Creative in India.
With over 29+ years of experience in advertising, Gahlaut wrote the line ‘Do Boond Zindagi Ki’ that anchored the famous Pulse Polio Immunisation campaign with superstar Amitabh Bachchan.
He also created more than a dozen commercials for the campaign and played a significant part in eradicating polio from India.
He was also behind the line ‘Make It Large’ for the whiskey brand Royal Stag that transformed its fortunes and made it the highest-selling whiskey in its price range.
He created the character ‘Mr Murthy’ for Voltas Air Conditioners and catapulted Voltas to the number one position in the category.
Gahlaut has also created work for the whiskey brand Imperial Blue with the famous ‘men will be men’ sign off.
He has won multiple Cannes Lions, One Show and D&AD awards in his more than a quarter-century journey in this business.
Some of the most significant brands that Gahlaut has worked on are Pernod Ricard, BMW, HT Mint and KFC at some of the world’s best known Creative shops.
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