As singer-songwriter Prateek Kuhad announced the India leg of his ‘The Way That Lovers Do’ world tour, producer of the India tour – BookMyShow – launched a campaign ‘Tune Kaha, Maine Sun Liya’, a line taken from one of his popular songs to announce its arrival.
The campaign rolled out on social media in a two-part video series that begins with a young woman in her everyday work environment of a meeting full of chaos, stress and confusion. Walking out to take a much-needed break with a cup of coffee, plugging in her earphones to listen to some heart-warming music, the young fan is instantly transported to a fantasy world brought alive by her favourite music artist, Prateek Kuhad.
As Kuhad’s song ‘Co2’ from his latest album ‘The Way That Lovers Do’ sets the vibe, she pens down a heartfelt letter to the heartthrob of Indian pop music narrating the impact his music has had on her and what it means to her. The video ends with the fan dropping the letter in a red BookMyShow envelope in a letterbox with a lot of expectation in her eyes for Prateek to write back.
The second part of the campaign video and the campaign reveal as rolled out by Kuhad himself on his social media platform shows the artist enjoying a cup of coffee at his home in India, after returning from the first leg of his World Tour, while sorting through some of the mail on his coffee table. The red BookMyShow envelope catches his eye and as he reads the fan letter, it brings a warm smile to his face even as he looks into the camera to reveal that he has heard the fan’s desire and is on his way to India for the new tour.
This beautifully captured moment of love shared between an ardent fan and her favourite artist is what is truly touching, completely executed by BookMyShow’s in-house team.
Part 1: From the fan:
Part 2: Reveal from Prateek Kuhad:
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