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Facebook and TLabs join hands to fortify mobile based start-ups

As part of this partnership, they will co-host multiple events for solving start-ups’ issues around user experience, analytics, app installs, monetisation and more

BestMediaInfo Bureau | Mumbai | March 15, 2017

FacebookFacebook and TLabs have joined hands to strengthen the mobile start-up ecosystem in India. Both Facebook and TLabs will build on the knowledge and learnings of in-house senior mentors to engage and educate budding entrepreneurs.

As part of this partnership, they will co-host multiple events for solving start-ups’ issues around user experience, analytics, app installs, monetisation and more.

Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global programme designed to help mobile start-ups build and grow their apps. Start-ups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart programme and membership is awarded to selected start-ups, post a review from the Facebook team.

These start-ups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp. Along with these benefits, start-ups in the FbStart programme will also get support and mentorship from Facebook’s product experts and join an exclusive community of global start-ups.

Commenting on the association, Abhishek Gupta, COO, TLabs, said, “It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community.”

Satyajeet Singh, Head, Product Partnerships, Facebook India, said that partnering with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.

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