The show on Star Plus will be launched later this year and Shah Rukh Khan will lend his charisma to this endeavour as a host
BestMediaInfo Bureau | Mumbai | February 17, 2017
Star India, a unit of 21st Century Fox, has announced it will bring TED Talks to India under the title ‘TED Talks India: Nayi Soch’. The show is being created in partnership with TED, a non-profit organisation devoted to ‘ideas worth spreading’. The speakers will deliver their talks in Hindi.
The show will be hosted by Bollywood actor Shah Rukh Khan. The new show will be telecast on the flagship Hindi general entertainment channel (GEC) Star Plus. It will feature speakers sharing big ideas in TED’s signature format of short, powerful talks. This is the first time TED is collaborating with a major network to produce a TV series featuring original TED Talks in a language other than English.
Uday Shankar, Chairman and CEO, Star India, said, “We are thrilled to collaborate with them in bringing the power of ideas to our audiences with ‘TED Talks India Nayi Soch’. In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”
As a host, Khan will be interacting with the speakers after their sessions. The speakers’ sessions will be of 18 minutes or less. The show will be launched later this year.
Shah Rukh Khan added, “Star India’s legacy of using television as an instrument of social change, and TED’s unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination. I believe ‘TED Talks India-Nayi Soch’ will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world.”
“It’s incredibly exciting to be bringing TED to India in this form,” said Chris Anderson, TED Curator. “The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds. We’ve been so impressed by the passion of our partners at Star TV and our host Shah Rukh Khan. We cannot wait for the launch,” said Anderson.
Juliet Blake, head of TV at TED and executive producer of the series, added, “The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s on-going effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED.”
For the record, many of the TED talks are given at TED’s annual conference in Vancouver, British Columbia, its TEDWomen conference and its TEDGlobal conferences — then made available, free, on TED.com and other channels. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.
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