It is commoners versus celebrities on Colors' Bigg Boss 10

With two contrasting worlds competing under the same roof, this season that premieres on Sunday promises to be nail biting as even all sponsorship slots have been sold out well in advance

BestMediaInfo Bureau | Delhi | October 13, 2016

Popular reality show on Colors, Bigg Boss is ready with yet another edition armed with edgy entertainment. This time, Bigg Boss is all set to entertain people from two very different strata of society. On the one hand, you have the 'common man', and on the other hand, there is 'celebrity' brigade – together set to experience 100 plus days under the same roof.

Colors' biggest reality show, Parle Agro's Appy Fizz presents Bigg Boss powered by Oppo Camera Phones is all set to change the tide by giving the common man an opportunity to live the spotlight along with celebrities handpicked after an extensive audition process. Salman Khan will return to host this unpredictable journey. The Bigg Boss expedition begins this Sunday, October 16, at 9pm, with subsequent episodes set to air every Monday to Friday at 10:30 pm and Saturday and Sunday at 9 pm on Colors.

Raj Nayak

Speaking about the launch, Raj Nayak, CEO, Colors, said, “The common man rules the world. Their choices decide the fate of the nations. Their decisions influence the fate of our shows. It's time we welcomed them on their favourite show and gave them an experience of a lifetime. Bigg Boss this season will be a like a brand new game altogether. We will see two very strikingly contrasting worlds come side by side. While the celebrities will be image conscious, the common man contestants will be uninhibited in their approach. We are excited to tap these unharnessed energies to see what unearths. The meticulous auditions conducted threw up a gamut of people from different walks of life -- from a World Bank executive to a stand-up comedian who is also a LGBT activist, from a bus conductor to a security guard, from a self-made millionaire, to people from UK, US, Canada, UAE and the neighbouring countries. After multiple rounds of auditions, we have zeroed in on some unique common man contestants who, when locked away with the choicest celebrities, will raise the bar on entertainment under the watchful eye of our superstar host, Salman Khan.”

He added, “Among the many firsts, this is also the first time when we have sold out all our sponsorship slots well in advance. We are delighted to associate with Parle Agro's Appy Fizz as Presenting Sponsors and welcome back Oppo Camera Phone as the Powered by sponsors. We also have UC Browser as the Trending partner and Maruti Suzuki Swift as the Driven by Partner. We look forward to creating mutually beneficial integration opportunities with our partners and building a long-lasting relationship.”

Nadia Chauhan

Talking about the association, Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro, said, “Appy Fizz is known for its bold, edgy and confident attitude. Bigg Boss as a property echoes this brand persona and its immense popularity among the youth, coupled with its unique format allowing innovative integration, makes it a perfect platform for strengthening the  connect between Appy Fizz and its target audience."

Will Yang, Brand Director, OPPO India, said, “Television is one of the most important platforms for OPPO in India to connect with the audience as it has a wide reach among the Indian consumers, not just the metro but also expanding to tier 2 and tier 3 cities. This is our third consecutive year of being associated with Big Boss; OPPO being a brand associated with the youth of the country, compared to other mediums, the impact that television has is dual – audio and visual, helping us convey our messaging effectively. We believe this association will help us in creating awareness about the innovative technology that our camera phones incorporate.”

Back for the seventh season in a row, host Salman Khan, said, “This is my seventh season as host of Bigg Boss. Each season is exceptional in its own way. But with known faces, you know or at least think you know what to expect. Each time the show has surprises galore. But this time, there is a kahani mein twist. The presence of the common man promises a most uncommon season. So expect the unexpected.”

Manisha Sharma

Revealing some intricate details about Bigg Boss, Manisha Sharma, Programming Head, Colors said, “We have conducted auditions in every nook and cranny of the country for this edition of Bigg Boss. Be it entries online, in-person or through mail, we have given the common man every opportunity to make their mark on the show. And the response has been phenomenal. After months of deliberation, we have our final roster of contestants who will become the next entertainment sensations. With no preconceived notions and qualms, the common man contestants will remain uninhibited in their approach, thereby challenging the sensibilities of celebrity contestants whose conduct might be more controlled. So anticipate twists with every turn in this edition of Bigg Boss.”

As the chosen formidable common man contestants prepare to create history as they step foot inside the Bigg Boss house to nudge and coax the celebrities, the next 100+ days of their lives will be peppered with unadulterated and uninhibited entertainment.

Deepak Dhar

Commenting on the format of the show, Deepak Dhar, Managing Director & CEO, Endemol Shine India said, “Bigg Boss this season is going to be explosive by all means. A set of common people who so far have just been viewers of the show are about to experience a life dictated by Bigg Boss for over three months and will emerge as stars by the end of it all. We have gone above and beyond everything that we have explored over the past seasons to make tweaks in the format such that both – the common man contestants and celebrities --have a truly unpredictable journey. The varied contestant mix will add value to the franchise and amplify the entertainment avenues unlike ever before.”

Colors has devised a 360-degree integrated marketing campaign to promote Bigg Boss across various platforms, including OOH, radio integrations, including a special tie-up with Radio Mirchi in Gujarat for Navratri, association with Durga Puja pandals, and vada pav and tea stalls in Mumbai, an initiative to revamp the Bigg Boss Whopper at Burger King outlets, and unique Bigg Boss branded cab roadshows in New Delhi and Mumbai. On the digital front, Colors has collaborated with popular stand-up comedian and co-founder of SnG Comedy, Varun Thakur, to create videos that build intrigue and drive conversations around Bigg Boss. Through his specially curated avatar 'Vicky', he will be seen giving tips to the general public on how to make it big inside the Bigg Boss house.

Clean and Dry and Garnier Men Face Wash are Associate Sponsors of the show. The channel has roped in CP Plus and Ossum Perfumed Body Mist as Associate Sponsors for its HD Feed.

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