Nitin Karkare appointed CEO of FCB Ulka Advertising

Karkare has been with the agency for 30 years and was Chief Operation Officer, FCB Ulka – Mumbai and Bengaluru

BestMediaInfo Bureau | Mumbai | January 25, 2016

Nitin Karkare

Rohit Ohri, Chairman and CEO FCB Ulka Group, has announced the elevation of Nitin Karkare to the position of Chief Executive Officer, FCB Ulka Advertising. Prior to this, Nitin worked as Chief Operating Officer, FCB Ulka – Mumbai & Bengaluru.

Karkare has been with FCB Ulka since 1986, when he joined the agency as a Management Trainee. Over the years at FCB Ulka, he has worked on some of the oldest agency brands like Amul, Zee, Tata Motors, Wipro, ITC, Zodiac, Nerolac and many more.

Rohit Ohri

Commenting on the elevation, Ohri said, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin's passion for advertising, his love for the Company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India's most loved brands. His commitment to our clients is true testimony to FCB's spirit of partnership. I'm confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realizing our vision for the Group.”

“Nitin combines an easy going nature with a keen creative eye to forge an effective partnership with his creative team, who is ever ready to give their best for him at all times,” added Ohri.

Shashi Sinha

Shashi Sinha, CEO – IPG Media Brands India, added “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”

Speaking on his new role, Karkare said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.”

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