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The decision has been taken to address the current inventory crunch. The rates will be effective February 1, 2016
BestMediaInfo Bureau | Delhi | January 8, 2016
94.3 My FM, the radio division of Dainik Bhaskar Group, has announced a rate hike across all its 17 stations by 25%. The decision has been taken to address the current inventory crunch. The rates will be effective February 1, 2016.
Harrish M Bhatia CEO, My FM, said, “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers. This approach has helped in building a strong, differentiated product. We enjoy undisputed leadership across all our stations and more and more advertisers want to leverage our leadership position to reach out to their target audience.”
Bhatia further said, “Our inventory has been peaking and increase in ad rates is the only way to balance. We want to deliver a good listening experience to the listeners and better ROI to our advertiser. Our markets are growing at an exponential pace and many smart advertisers have realized that radio is the most effective way of reaching out to audiences. Our advertisers know the value the proposition and differentiated offering we bring to the table.”
Today radio is integral part of all media plans, and there is a huge potential for radio in India to grow significantly to come closer to the global average of 8- 9% of media spend.