BARC launches Alpha Club data insights

The monthly initiative will present cumulative data of preceding 4 weeks for Rat'000, Coverage'000, and ATS (Viewer)

BestMediaInfo Bureau | Mumbai | November 18, 2015

On the heels of successful rollout of All-India data, BARC India is launching a monthly communique, Alpha Club. This initiative is based on feedback received from subscribers, and is aimed at providing sharper consumer insights.

Alpha Club will offer analysis and insights into NCCS A1, A2, and A3 viewership of 6 Mega Cities. With the goal of building robustness into the analysis, Alpha Club will present cumulative data of preceding 4 weeks for Rat'000, Coverage'000, and ATS (Viewer). Channels for which data has been released for all four weeks will be covered.

Partho Dasgupta

Partho Dasgupta, CEO, BARC India, said, “The stakeholders wanted more insights on the top end consumers and their TV consumption. Alpha Club reports will address the need gap.”

The Alpha Club service would be provided exclusively to BARC India's subscribers, one working day after the 4th week's data is released.

Following the release of Week 44 data, BARC India will send out the first edition of Alpha Club today, which would consist of two sets of one for data of Week 37-40, and the other for Week 41-44.

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