Leo Burnett retains HPCL business in a multi-agency pitch

Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner. HPCL recently called for a review of the business, following which Leo Burnett retained the account

BestMediaInfo Bureau | Mumbai | October 21, 2015

Leo Burnett has retained the creative mandate for Hindustan Petroleum Corporation Ltd (HPCL) in a multi-agency pitch. With this, Leo Burnett will continue to partner the brand in helping them achieve their business objectives.

It may be noted here that Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner. HPCL recently called for a review of the business, following which Leo Burnett retained the account.

Rakesh Hinduja

Confirming the win, Rakesh Hinduja, Executive Vice-President, Leo Burnett India, said, “I'm delighted that the strategic roadmap we presented during the pitch process was spot on and in complete sync with the client's vision. This is an exciting phase both for the brand and for us, where the objective is to adopt a fresh communication approach and create a new language which consumers across the country could relate to in a much better way. I'm optimistic that with our multi-disciplinary team working seamlessly on the account, we will surpass the client's expectations and help the brand attain greater heights of success.”

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