K Raheja Corp shows how space makes all the difference

Conceptualised by Utopeia Communicationz, the multi-media campaign for the Raheja Vista Premiere property highlights the wide spaces available for the residents

BestMediaInfo Bureau | Mumbai | September 4, 2015

K Raheja Corp has launched its latest marketing campaign, which is pegged on 'space'. Crafted to showcase one of the most sought after, but largely fading feature in residential offerings – space, the campaign communication developed for Raheja Vistas Premiere in Pune is simple and succinct and reads 'Space makes all the difference'.

The campaign will roll out in the Pune market in phases across print, radio and digital. The print ads juxtapose cramped lettering with well laid out text to elucidate the need for, and the value of space. The thought is the same in the radio campaign, which relies on an innovative script showcasing an aural experience of being cramped, to bring alive the value of space to the listeners.

Conceptualised by creative agency Utopeia Communicationz, the campaign aims to drive home the message that 'Space is the ultimate luxury'. The ad talks about the Raheja Vistas Premiere property built on 20 acres, offering spacious floor plans, grand parking spaces, a 7-acre green land with best in class amenities.

Vinod Rohira

Speaking about the campaign, Vinod Rohira of K Raheja Corp, said, “In a time where space is a luxury, the availability of liberal amounts of it is definitely a huge advantage, and we have focussed on this single feature to showcase the merits of Raheja Vistas Premiere. A meticulous creation, we are confident of the property delivering excellently to the needs of a discerning audience base. Timed for the festive season, with a carefully selected media mix across print, radio and digital we look forward to this campaign successfully meeting our business objectives.”

Sean Colaco, Creative Head & Director, Utopeia Communicationz, added here, “Raheja Vistas Premiere is spread across 20 acres, making the positioning for the project self-evident and thankfully, single-minded ­ space. Allowing us an opportunity to creatively focus on and leverage the many benefits of space, from privacy to extensive amenities. In the crowded cities we live in, the offering of space resonates well with the audience.”

In the run-up to the festive season, the first phase of the print and radio campaign debuted late last month in print along with radio across Radio City and Radio Mirchi. The online campaign is expected to break in the first week of September and will extend through the festival of Ganesh Chaturthi.

Credits:

Client: K Raheja Corp

Brand: Raheja Vistas Premiere

Creative agency: Utopeia Communicationz

Creative Head: Sean Colaco

Head of Art: Krishna Padhye

Head of Planning: Mitali Srivastava

Business Head: Sudarshan Banerjee

Account Management Team: Pooja Dua, Sujan Guha Chaudhuri, Shilpa Bhansali

Info@bestmediainfo.com

Info@BestMediaInfo.com