Gillette gives the best a man can get to dads this Father's Day

The brand launched a simple yet captivating Father's Day celebration titled #TheBestAManCanGet in partnership with Twitter to engage with the audience

BestMediaInfo Bureau | Delhi | June 25, 2015

The year 2014 was a marquee year for Gillette, with the brand owning the emotional bond between dads and sons through its 'Foamie with Dad' activity. Fast forward to 2015 and Gillette, buoyed by its success of the emotionally-driven #TheBestAFanCanGet activity, launched a simple yet captivating Father's Day celebration titled #TheBestAManCanGet.

Every father strives to be the best dad to his children while every child looks up to their dads as nothing less than a perfect superhero, in short, The Best A Man Can Get.

Gillette took to Twitter in partnership with a drove of influencers to rejig memories of how fathers have always been there for their kids. It didn't take long for emotions to pour out on Twitter with tweets and photos coming in thick and fast. Gillette's emotional connection with the audience was clearly seen as the hashtag trended for a better part of the day. The brand also posted positive anecdotes of moments every child probably experienced with their dads. An example of this bonding was how fathers pass on the art of shaving to their sons and how sons emulate dads so subtly when shaving.

The brand also engaged users talking about their dads, but not using the hashtag, by tweeting these anecdotes to them and also appreciating their dad's contribution. The activity generated organic impressions worth 23 million with over 3,000 tweets.

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