Adfactors Advertising wins creative duties of Thapar University and LM Thapar School of Management Studies

The win comes on the back of a three-month long strategic and creative pitch

BestMediaInfo Bureau | Delhi | April 11, 2015

Avantha Group has appointed Adfactors Advertising as the strategic and creative agency for Thapar University and LM Thapar School of Management Studies. The agency's Delhi office will service the business, which it won after a three-month rigorous strategic and creative pitch.

As per the mandate, Adfactors will support the 59-year old brand across media for the current session.

Shravani Dang

Shravani Dang, Vice-President & Group Head - Corporate Communications, Avantha Group, said, “Thapar University, with its legacy and recent tie-up with Trinity College Dublin, holds tremendous potential to becoming one of the top 5 universities in India. We are looking forward to an integrated solution from the Adfactors team to partner us in the journey.”

Sanjeev Chaturvedi

Sanjeev Chaturvedi, Branch Head, Adfactors Advertising, Delhi, added here, “We have been investing in people and processes over the last few months, which will propel us into new categories in the near future other than IPO and Government accounts. The trust vested in us by the Avantha Group and Thapar University will not only bolster our confidence, but give us an opportunity to showcase our strategic and creative strength.”

Swapnadip Mazumder

Commenting on the win, Swapnadip Mazumder, Senior VP – Brand Strategy, Adfactors Advertising, Delhi, said, “It's a very important win for us. Thapar University is a very reputed brand in the North, and hence it's a huge responsibility for the agency to help make its equity even stronger and help expand its reach across the nation. We felt it was an opportunity for us to engage and showcase our thinking prowess, coupled with arriving at the right communication solution for a brand as big as Thapar University.”

Shashank Gupta

Shashank Gupta, Creative Director, Adfactors Advertising, Delhi, remarked, “Being a country with one of the largest higher education systems in the world, it is a very challenging sector. So, it becomes even more important to find the right connect and convey it in a manner that stands out and conveys our strengths.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com