Contract brings on board Adita Kilpady as SVP – Strategic Planning

Kilpady's mandate will be to lead integrated communication solutions across the portfolio. He joins the agency's Delhi office

BestMediaInfo Bureau | Delhi | February 19, 2015

Adita Kilpady

Aditya Kilpady has joined Contract advertising as Senior Vice President, Strategic Planning. He will head strategic planning for the agency's Delhi office and will report to Shivaji Dasgupta, Delhi Branch Head.

Kilpady's mandate will be to lead integrated communication solutions across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising the new business thrust.

“Having worked across India, China, Malaysia and Singapore, Aditya has diverse cultural contexts in unearthing insights to address a combined market of over 2.5 billion – that's almost 40 per cent of the world's consumers, across audience segments that range from Moms to the Millenials,” said Rohit Srivastava, Chief Strategy Officer, Contract Advertising.

“We are all excited about having him on board as a key partner, as we head into 2015 with much ambition and great positive intent for our clients,” he added.

Kilpady, who joins in from Bates CHI & Partners' Singapore, has over 18 years of cross-cultural experience in brand strategy, communications planning and consumer insights. He comes in with an understanding of how Asian markets function, having worked in India, Indonesia, China, Malaysia and Singapore. During the course of his career, he has worked with Bates CHI & Partners' Singapore, Bates CHI & Partners' Malaysia, FCB Shanghai, DM Pratama Jakarta, FCB Ulka India, Mudra-Interact Vision India, and SSC&B Lintas.

On joining Contract, Kilpady said, “I am excited to return to India, where all the action is. Feels great to be with Contract, a rock-solid agency with an entrepreneurial spirit and an ambitious senior leadership team. Rohit is one of the most respected strategists in India and I am eager to work with him in building brands and elevate the strategic thinking with clients and creative.”

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