Aegon Religare assigns social media duties to iProspect Communicate 2

The agency already handles the search engine marketing and search engine optimisation domains for the life insurance company

BestMediaInfo Bureau | Mumbai | February 3, 2015

iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has won the additional mandate to optimise social media platforms (SMO) for Aegon Religare. For the record, the agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company – a joint venture between Aegon, Religare and Bennett, Coleman & Company.

Yateesh Srivastava

Speaking on the win, Yateesh Srivastava, Chief Operating Officer, Aegon Religare, noted, “As an organisation we truly understand the impact that social media has on our brand and on our reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect, we believe we have found the right match since the agency has been doing very well on our performance campaigns and we are sure they will do the same with social media, as well. The holistic approach will ensure uniformity in messaging across the digital space and will engage customers in a manner that creates maximum impact.”

Vivek Bhargava

Vivek Bhargava, CEO, iProspect Communicate 2, added, “We are glad to deliver our expertise to Aegon Religare in the social media domain, after a successful stint in both SEO and SEM. We have some extremely ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding all expectations.”

With a purely content driven strategy, iProspect Communicate 2 aims to engage and connect with users across various social media platforms. The account will be handled from the Mumbai office.

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