SAB TV to connect with viewers with 'Chai Pe Chutkule'

The channel will commence this initiative by touring extensively in Rajasthan including Jaipur, Ganganagar, Kota, Alwar, Bikaner, Ajmer, Hanumangarh and Bharatpur

BestMediaInfo Bureau | Delhi | November 11, 2014

SAB TV, in its new initiative 'Chai Pe Chutkule', is all set to provide innovative and fresh content with non-stop laughter and an unlimited source of ingenuity. Through this initiative, SAB TV helps build a platform where humour and fun will be experienced on-ground with the family audience, while hunting for local talent.

The channel plans to commence this initiative by touring Rajasthan. The initiative is not limited an event to conduct auditions, but also to present the talent to localities and families that come to watch. 'Chai Pe Chutkule' will cover the following eight cities - Jaipur, Ganganagar, Kota, Alwar, Bikaner, Ajmer, Hanumangarh and Bharatpur.

SAB TV's on-of-a-kind initiative to reach out to its audiences in smaller pockets of India showcases its affinity towards viewership spectrum. It is also a conscious attempt to provide the loyal audience to get involved with the channel on a happy medium. Such an exercise facilitates healthy interaction between the viewers and the channel, fostering a special bond between them which goes beyond mere numbers and statistics for a GEC, highlighting the mantra of the channel, 'Asli Mazaa SAB Ke Saath Hai'.

Anooj Kapoor

Anooj Kapoor, Senior EVP & Business Head, SAB TV, said, “We believe our new initiative has the right mix of interactivity and great content. The property in itself will be intensely engaging, whilst also search for some of the best local talent. 'Chai Pe Chutkule' is an extension of our brand promise of 'Asli Mazaa Sab Ke Saaath Aata Hai', and we aim to take it around the country looking for genuine local talent with a flair for clean comedy, whilst entertaining the local family audiences with their talent. Hope our audiences seize this opportunity to be a part of the SAB family.”

To register for 'Chai Pe Chutkule', participants have to log on to www.sabtv.com or give a missed call on 18004191460.

Info@BestMediaInfo.com

Info@BestMediaInfo.com