Adfest 2015 provokes with a bold new theme

The theme for next year is 'Be Bad', aimed at encouraging the industry to create braver, more provocative work

BestMediaInfo Bureau | Delhi | October 21, 2014

Adfest has announced that next year's festival will take place from March 19 to 21, in Pattaya, Thailand, with a bold new theme, 'Be Bad'. 'Be Bad' is a rallying cry to encourage the industry to create braver, more provocative work. In an era of enormous change, it is easy to get distracted by new technology and constant upheaval. Yet, distraction is the enemy of great work. What's really needed is to 'Be Bad' more often.

“Fantastic work doesn't come easily. It results from the conviction to find a new angle and disrupt the status quo; it means having the passion to challenge the norm, the average and the mediocre. The Adfest 2015 icon, designed by Maud in Sydney, brings its 'Be Bad' manifesto to life, by showing that rewriting the rules can deliver surprising results,” said Jimmy Lam, President of Adfest.

David Park, Creative Director, Maud and Jury President of Design Lotus and Print Craft Lotus at Adfest 2014, said, “'Be Bad' is about breaking the rules and subverting the idea of 'good design'. We've created an anti-design system that, rather than adhering to grids, gutters and guidelines, opts for clashing colours, distorted character spacing and using raw, unpredictable materials. By applying destructive behaviour to the visuals, we wanted to create a polarising identity that is sometimes good, sometimes bad, but always exciting.”

Adfest 2015 is a three-day festival made up of seminars, workshops, networking events, screenings, parties and the annual Lotus Awards. Next year's festival will once again take place at the beachside Royal Cliff Hotels Group in Pattaya, Thailand.

“The industry needs more of us to 'Be Bad' by taking clients out of their comfort zone. Shake it up. Be bold. Get clients in your corner, fighting for provocative work and the art of creativity. Next year, we will shout 'Be Bad' as loud as we can from the Adfest rooftop. Come and join us and make a noise,” said Vinit Suraphongchai, Chairman of the Adfest Working Committee.

Entry criteria to the 2015 Adfest Lotus Awards will be unveiled later this month.

Info@BestMediaInfo.com

Info@BestMediaInfo.com