9X Jalwa lines up 'Magical 15'

Partners with Ruffles Lays for the show that will feature the most popular tracks from Bollywood's most prominent production banners

BestMediaInfo Bureau | Mumbai | September 4, 2014

9X Jalwa, the forever hits music channel from the 9X Media Network, has partnered with Ruffles Lays to launch a special integrated show titled 'Lays Magical 15'. The show features the most popular tracks from Bollywood's most prominent production banners.

Each one-hour episode of 'Lays Magical 15' will feature 15 blockbuster songs from Bollywood's biggest banners. Banners like Rajshri Productions, Mukta Arts, Dharma Productions and RK Films will feature in every episode of the show. Besides the popular tracks, the show will also feature interesting trivia around the films and their music.

Speaking on the integration, Pawan Jailkhani, Chief Revenue officer, 9X Media, said, "Being the country's largest music television network, 9X Media, through its five channels, is a big influencer amongst the youth. Our innovative and compelling content has always resonated well with our viewers. Majority of the big marketers and advertisers engage with us through cutting-edge brand integration campaigns, featuring our animated characters. 'Lays Magical 15', our latest innovation, created in association with our advertising partners Ruffles Lays will showcase the magic of the best Bollywood banners. This special show will provide viewers with the forever young flavour of Bollywood and help the brand reach out to its target consumers."

'Lays Magical 15' airs every Thursday at 7 PM, with a repeat on Friday at 7 PM.

Info@BestMediaInfo.com

Info@BestMediaInfo.com