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Broadcast Audience Research Council's new logo, as part of its build-up strategy, has taken inspiration from the Rubik's Cube to solve the “measurement puzzle”
BestMediaInfo Bureau | Mumbai | July 30, 2014
As the broadcast industry awaits the launch of a new audience measurement system, the BARC India team has unveiled its new logo and brand visual identity. “Trying to deal with a puzzle that has been vexing our industry for decades, a puzzle that has been attempted in the past, the BARC India team has taken inspiration from a Rubik's cube to solve the puzzle uniquely, vibrantly and transparently,” states the official communiqué from BARC.
The new logo and brand visual identity is inspired by the Rubik's Cube for solving the structural problem of moving the parts independently without the entire mechanism falling apart.
“Engaging every customer with robust, intelligent, solid, comprehensive, accurate, reliable, transparent and accountable processes and possibilities, BARC India's new identity is sure to add that extra punch of fun and challenge to all its users, associates and partners in India and across the globe,” reads the statement.
Partho Dasgupta, CEO of BARC India, said, “It's the process of solving the puzzle which adds to the excitement and challenge of finally getting it right. This is exactly what we want our new brand identity to reflect. The idea is to enjoy every milestone in creating history while in the process of designing, commissioning, supervising and owning India's Broadcast Audience Measurement System, which unarguably will be the largest and most modern system, globally.”